Map of California with words highlighting various cities and features, including Sacramento, Fresno, East Bay, San Francisco, San José, Los Angeles, San Diego, Monterey Bay, and others, with words like 'Growth', 'Welcoming', 'Diverse', 'Valuable Learning', and 'Supportive'.

CSU Wordmap

Having visuals that are not just logos can really strengthen a brand. I developed this word map containing the names of the 23 schools in the CSU system along with ideas and concepts that represent the CSU. It reinforces the idea that it is strong statewide and it is an established and respected educational system. The design has since been used in a variety of merchandise including the tote bag shown below.

Two beige tote bags with black straps. The left bag features a map of California filled with words related to California State University, Sacramento. The right bag has printed text saying 'The Class of 4 Million' with the CSU logo, and an URL calstate.edu/alumni.